DIGITAL. BUSINESS. MANAGEMENT

Transformation Requires Much More Than Technology

Transformation requires much more than simply obtaining the latest technology, plugging it in, and sitting back to watch reinvention take place. From top to bottom, organizations will be compelled to change entire mindsets, attitudes, and assumptions about how they operate, how they can grow, and even the very reason for their existence. This  multi-award winning, highly acclaimed, #1 The Wall Street Journal best-selling book introduces readers to ideas, concepts, and a comprehensive framework (LIFTS — learn, investigate, formulate, take off, and study) that they can use to better position themselves and their organizations to reap the greatest number of benefits that business and digital transformation can afford. It’s a journey rich with promise that explains complex concepts in an understandable common language.

Acclaims

Audio books are available wherever audio books are sold.

REINVENT audio executive summary is available on Soudview.

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