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“Digital natives are often disruptors- but when it comes to traditional firms, the issue is more complex, we called it digital reinvention in our article 2017 in MIT Sloan Management Review.

Faisal Hoque not only chooses the term for his new book title, but he also eloquently helps debug one core myth about tech. That is, that tech replaces everything, from replacing intermediaries by platforms, automating workers’ tasks, to recommending what you watch on TikTok. What tech does not replace is management leadership to help augment an organization with technology, and in a way that companies become stronger, or reinvented with technologies.

The author also provides a solid framework (LIFTS) that leaders would be wise to follow to thrive in the future.”

“Reinvention is a decidedly challenging undertaking. Faisal Hoque’s REINVENT offers an easy to follow, comprehensive playbook that companies and organizations can avoid the reinvention pitfalls that so many experience. Read this timely book, let it guide you and your chances of success are significantly strengthened.”

“REINVENT is conclusively a five-star business resource… It brims with well-matched case studies that bring the how-to’s to life, making it a trustable and practical title.”

“REINVENT is a timely playbook for leaders serious about positioning their organizations to successfully compete in the turbulent post-COVID economy. This latest book from Faisal Hoque is a valuable resource filled with powerful examples, deep insights and practical advices. Leaders who can reinvent their organizations not only will succeed but will also thrive in these challenging times. Reinvention is not a destination, it’s a journey.

Organizations must reinvent by incorporating the digital mindset, embracing highly collaborative leadership style, and creating an innovative culture with empowered workforce. REINVENT is a mandatory reading for those navigating this challenging, essential and rewarding journey.”

“In my world you either ‘learn to ski or get swept away by the avalanche.’ The avalanche in business is change – massive and coming faster and faster. As Faisal Hoque points out in REINVENT, the answer is more than adopting new digital tools – it requires changing the entire mindset of the organization to use those tools and learn how to deal with the ever changing world.”

“Many books on digital transformation already feel dated; after all, most organizations have already made a big digitization push and have realized that their need for reinvention is ongoing. What Faisal Hoque has done with REINVENT is to acknowledge that transformation is more than digital or data; it is a wholesale cultural reinvention of the organization and its mission, along with its inner and outer relationships. What’s more, it is ongoing and iterative. Faisal’s expert guidance throughout the book is like having a trusted advisor at your side the whole way.”

“Technology is more than a fad or a requirement of business, Faisal Hoque highlights in REINVENT, mastering technology is essential to mastering business period, and is directly related to business performance. It’s no longer possible to simply “get by”, thriving with technology is essential to thriving in business today. REINVENT is an essential guide to not only mastering technology, but to mastering business in the 21st Century.”

“Author Faisal Hoque draws from his deep knowledge and research to show how business digital transformation is not an option – it’s a requirement driven by humans to enhance both employee and customer experiences. Building on this human element, REINVENT reassures readers that through a process of shared learning, investigation, review, and managing technology and business as ‘one,’ digital transformation can continually evolve to focus on an organization’s most important priorities – and not become a static, panacea-solution doomed to fail!”

“Modern businesses must navigate an unprecedented pace of change. And it’s just going to keep accelerating – exponential innovations in technology mean we will likely see more change in the next 10 years than in the past 100. Look no further than ChatGPT shocking the world at the end of 2022. Any company that wants to survive must master digital transformation. With REINVENT, Faisal Hoque gives leaders a blueprint to guide them in the momentous but necessary task of making transformation a core business competency—including how leaders need to overhaul their own mindsets and behaviors.”

“If you are a leader driving business transformation, REINVENT is a must read! Leaders who assume they understand the ramifications of technological change often focus on a select few silo issues. With REINVENT, Faisal Hoque points out that there’s so much more involved—from leadership itself to the value of understanding what the workforce of tomorrow is going to demand in the workplace. Read this book today!”

“A discussion of organizational transformation that goes beyond quick fixes. In clear and fast-paced prose, REINVENT describes the seismic changes represented by things like digital transformation, artificial intelligence, and machine learning—always stressing that such developments are inevitable and potentially hugely valuable but also complex.”

“With exponentially advancing technologies and COVID-type viruses, companies are going to have to adapt or perish. Faisal Hoque’s book, REINVENT brilliantly illustrates how businesses can change their mindsets, attitudes, and assumptions about how they operate and thrive in the midst of change; it is an approachable guide to the art of business reinvention. Faisal explains complex concepts in a way that most people will be able to understand.”

“It is no secret that most new products fail. Reinvention is key for long term success but efforts to reinvent fail even more. With his latest book, Faisal Hoque makes a convincing case for trying anyway, and more importantly also offers the blueprint, examples, and best practices to succeed. A highly recommended read for your transformation journey!”

“A digital transformation ideally changes everything a company thinks and does—but often fails to achieve this end, wasting considerable sums in the process. Faisal Hoque’s invaluable book REINVENT shows how such holistic change is especially necessary ever since the pandemic completely upended corporate assumptions about its customers and employees. He warns us against viewing technology as a savior able to correct everything wrong with an organization.

This is a book I will consult again and again.”

“REINVENT is important and relevant reading for both established and new business leaders. Faisal Hoque shows how organizations can realize the promise inherent in new technologies without making the same mistakes that have dogged large transformation efforts in the past. The importance of the book lies in the author’s ability to show readers how technology-driven change requires new mindsets and new approaches. It lays out a roadmap for how to succeed with digital transformations.”

“Hoque is not only a writer who understands business but one who understands people, and it’s the partnership of mindset and framework that really sells this incredible book.”

“Illuminating guide to digital transformation for business leaders. As in previous books, Hoque’s an inviting writer, one quick to acknowledge the burdens on business leaders and offer adaptable suggestions for trying to facilitate change in potentially hidebound institutions.”

“REINVENT is a forward-looking, informative business guide that details the essentials of digital transformations.”